BMW car listings

BMW’s history, development and market positioning

BMW (Bayerische Motoren Werke) is a German car manufacturer founded in 1916. Initially, the company produced aircraft engines, but later shifted its focus to cars, gradually consolidating its position in the premium segment. BMW’s philosophy is based on the idea that the most important factors are the driver’s driving experience – that is, their sensations – and engineering quality: driving must be intuitive, controlled and predictable, regardless of the model.

Driving dynamics and handling

BMW’s engineering focuses on chassis balance and precise steering response. Adaptive suspension systems and driving modes allow the car’s character to be adjusted – from a comfortable everyday setting to a sportier version that ensures the car remains manoeuvrable in a variety of road conditions.

Engines and powertrains

BMW offers petrol, diesel, hybrid and electric engines. One of the brand’s key distinguishing features is that many models traditionally feature rear-wheel drive. Nowadays, xDrive all-wheel drive is also used, which improves grip and stability in changing road conditions.

Technology and driver assistance systems

BMW uses the iDrive control system (developed over several generations since 2001), digital displays and various driver assistance systems that enhance driving comfort and road safety.

Comfort in everyday use

The interior ergonomics are designed around the driver, with a logical layout of controls and a range of equipment levels. The BMW model range spans from compact cars to SUVs, sports models and electric cars, allowing you to tailor your choice to your specific needs.

Comparison with other brands

BMW stands out for its greater emphasis on driving dynamics and the feel of the car, particularly in rear-wheel-drive models. At the same time, the iDrive system and digital solutions are designed to maintain the driver’s control, rather than replacing it entirely with automation, whilst the choice of drivetrain between RWD and xDrive allows for a balance between a sporty feel and stability. From a technical perspective, BMW frequently uses longitudinally mounted engines and performance-oriented platforms, which is a typical approach in the premium sports car segment.

Who BMW is suitable for: advantages

BMW cars are suitable for different types of drivers depending on their needs, driving style and everyday priorities.

• Business people – for whom a prestigious car, comfortable travel and a professional image are important in their day-to-day work and when meeting clients.
• Families – who value safety systems and ample space for children, child seats and luggage (SUV models).
• Car enthusiasts – for whom precise handling, the feel of rear-wheel drive and a dynamic driving experience are essential.
• Everyday drivers – who are looking for a balance between comfort, technology and performance on a variety of routes.

New vs nearly new and used cars: BMW availability

If you’re considering buying a BMW in Latvia, the choice is usually between a new, nearly new or used car. Each option has its own advantages, depending on your budget, requirements and intended use.

New BMW cars

A new BMW offers the latest technology, a full manufacturer’s warranty and the option to customise the car to your individual preferences – from the body colour right through to the equipment package. In this case, you’ll need to visit an official BMW centre in Latvia and expect to pay a higher purchase price.

Pre-owned BMW cars

Pre-owned BMW cars (1–3 years old) are available at a slightly lower price, whilst retaining modern technology and often a valid manufacturer’s warranty. Pre-owned BMWs are one of the most sought-after options, as they offer good value for money; this is because a new car’s value depreciates rapidly shortly after leaving the showroom.

Used BMW cars

Used BMWs (3–5 years old) represent one of the largest market segments in Latvia, where you can find a wide variety of cars – from simple everyday models to well-equipped premium models with M packages, leather interiors and modern driver assistance systems. The price of a used car is mainly determined by three factors: service history, actual mileage and previous ownership. 

Why a used or nearly new BMW is a good alternative

There is a very wide range of used BMWs available in Latvia and across Europe. This allows you to purchase a premium-class car at a lower price, as the biggest drop in value has already taken place – meaning that, for the same budget, you can choose a higher-class model or more extensive equipment than you would if buying a brand-new compact car.

BMW dealer in Latvia – Elite Cars used car showroom

Elite Cars is a fully-fledged BMW dealership where we select used and low-mileage cars with a verified history. We collaborate with leading car auctions and sales portals across Europe.

BMW is one of the most sought-after brands at the Elite Cars showroom. We have sold more than 250 cars of this make.

Our team will explain the differences between the models and help you choose the most suitable option. You can also take a test drive to assess the car in real-world driving conditions. We also offer car leasing on the spot, as well as third-party, fire and theft insurance (OCTA), comprehensive insurance (KASKO) and warranties of up to 36 months.

Browse the latest BMW car listings and choose your next car! If your preferred model isn’t in stock, we can source and deliver a car from Europe.